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In 1945, Pierre Balmain opens its couture house in Paris. He, then
imposes a certain image of the active, elegant and sparkling
women, with a touch of Easiness the "Jolie Madame" style is
imposed in 1956.

Since then the house of Balmain distributes in all world its
prestigious collections. The historic heart of the brand remains in
Paris.

Balmain Paris is a unique concept of elegance, a clientele
comprising royal houses and movie stars and as a criterion for
fashion, acknowledged by the whole world.